I am a PhD student in Behavioral Marketing at Stanford University Graduate School of Business and a recent graduate of the University of Chicago. I hold a B.A. in Psychology with Honors and a B.S. in Data Science with Honors. 

My research centers on how language influences human judgment and decision-making, with a particular focus on attitudes and persuasion. I am interested in how people form, express, and revise their attitudes (our mental evaluations of ideas, objects, or people) and what makes those attitudes more or less resistant to change. My interest also includes how persuasive messages are crafted and received, including when persuasion backfires and why some arguments stick while others fall flat.

Methodologically, I combine experimental design, survey research, and computational tools such as natural language processing and large-scale text analysis to discover the psychological mechanisms behind effective communication. I am especially interested in real-world applications, from interpersonal influence to consumer behavior and public messaging.

Feel free to reach out - I am always happy to talk research, brainstorm new ideas, or explore collaborations.